PR 380 Public Relations Writing & Media

Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing.

Guide for using AP Style to write and edit with clarity and professionalism; includes AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage.