Cross-Cultural Management

Praised by Business Week as 'invaluable political and psychological profiles of each nationality...a wonderfully entertaining view of others as well a ourselves' and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade. Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries - from the Baltics to the Balkans - becoming a members of the European Union, the world's biggest global market. This major new edition comprehensively covers no fewer than thirty-three different business cultures including non-EU Norway, Switzerland, Russia and America.

Why do some international managers succeed while nearly half of their U.S. counterparts fail? According to insider Elizabeth Marx , the answer is culture shock--the failure to adjust to people with different motivations, behaviors, and ways of making decisions.

As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to: interpret the party line communicate with style get your message across play the conversation game be sensitive to other cultures mind your manners avoid the usual faux pas win the deal and so much more. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.

Click the link for Table of Contents and then browse alphabetically by country.