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The People's Tycoon by
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. But never before has his outsized genius been brought to life so vividly as by Steven Watts in this major new biography. Watts, the author of the much acclaimed The Magic Kingdom: Walt Disney and the American Way of Life, has produced a superbly researched study of a man who was a bundle of contradictions. Ford was the entrepreneur who first made the automobile affordable but who grew skeptical of consumerism’s corrosive impact on moral values, an employer who insisted on a living wage for his workers but stridently opposed unions, who established the assembly line but worried about its effect on the work ethic, who welcomed African Americans to his company in the age of Jim Crow but was a rabid anti-Semite. He was the private man who had a warm, loving marriage while siring a son with a mistress; a father who drove his heir, Edsel, so relentlessly that it contributed to his early death; a folksy social philosopher and at one time, perhaps, the most popular figure in America, who treated his workers so harshly that they turned against him; creator of the largest, most sophisticated factory in the world who preferred spending time in his elaborate re-creation of a nineteenth-century villa≥ and the greatest businessman of his age who haplessly lost control of his own company in his declining years. Watts poignantly shows us how a Michigan farm boy from modest circumstances emerged as one of America’s richest men and one of its first mass-culture celebrities, one who became a folk hero to millions of ordinary citizens because of his support of high wages and material abundance for everyday workers and yet also excited the admiration of figures as diverse as Vladimir Lenin and Adolf Hitler, John D. Rockefeller and Woodrow Wilson. Disclosing the man behind the myth and situating his achievements and controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating biography of an American icon.
Henry Ford by
Most great figures in American history reveal great contradictions, and Henry Ford is no exception. He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy. As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was "Fordism"--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination.This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.
Living My Life by 
The untold story by 
Houdini by
Born Ehrich Weiss in Budapest, Hungary, Harry Houdini (1874?1926) was a rabbi?s son who became one of the 20th century?s most famous performers. His gripping theatrical presentations and heart-stopping outdoor spectacles attracted unprecedented crowds, and his talent for self-promotion and provocation captured headlines on both sides of the Atlantic. Though Houdini?s work has earned him a place in the cultural pantheon, the details of his personal life and public persona are subjects of equal fascination. His success was both cause for celebration in the Jewish community and testament to his powers of self-reinvention. In Houdini: Art and Magic, essays on the artist?s life and work are accompanied by interviews with novelist E. L. Doctorow, magician Teller (of Penn and Teller), and contemporary artists including Raymond Pettibon and Matthew Barney, documenting Houdini?s evolution and influence from the late 19th century to the present. Beautifully illustrated with a range of visual material, including Houdini?s own diaries, iconic handcuffs, and straitjacket, alongside rare period posters, prints, and photographs, this book brings Houdini?both the myth and the man?back to life.]]>
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