Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Mintel is a good resource for marketing information and demographics.
A useful report is titled "Charities of Choice- US March 2009." This report has demographic information on donors and discuss why people donate to charities. *Be sure to check the box for Include Older Content*
The report titled "Cause Marketing-US- August 2011" has information that will be helpful if your organization is selling products that help a charitable organization. *Be sure to check the box for Include Older Content*
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.
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