Communication Research - Graduate Students

A comprehensive overview of contemporary communication theory.

Access to the full text journals in Business, Communication, Humanities, Social Sciences, and Science, Technology and Medicine.

Provides full text coverage to peer-reviewed titles in the social sciences, humanities, general science, multi-cultural studies, education and more.

Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.

Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.

Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.

Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.

For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.