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InfoGuides | Pepperdine Libraries

SWOT Reports : Using Databases to get SWOT reports

Using databases to gather information for a SWOT Analysis.

Retrieving SWOT Reports from Business Source Premier

 

  • Type in the name of your company in the first search bar followed by "SWOT Analysis" in the second and separate them by the boolean operator AND.

 

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Annual Reports

Often, you will find that much of the kind of information you need for a SWOT report may be found in a company's annual report. Most public companies will feature access to their annual reports on their web pages or you can access them at:

In the company's 10-K report (annual report to the SEC), the company itself identifies risks in the external environment.  Risks are discussed in two parts of the 10-K:

  • Item 1 - Business
  • Item 7 - MD&A - Management Discussion and Analysis of Financial Condition