Guides: COM 310 Persuasion Across Platforms: Finding Statistics & Reference Materials

Finding Statistical Information

Statista This link opens in a new window
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
DemographicsNow (Gale Business) This link opens in a new window
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.
United States Census Bureau Data This link opens in a new window
Leading source of up-to-date demographic data about the United States people and economy.
Rand Corp. Publications This link opens in a new window
Research reports on Children and Families, Education and the Arts, Energy and Environment, Health Care, Infrastructure and Transportation, International Affairs, Law and Business, National Security, Public Safety, Science and Technology.

Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research. They do not take policy positions.

Encyclopedia of Communication Theory This link opens in a new window
A comprehensive overview of contemporary communication theory.
International Encyclopedia of Communication Online This link opens in a new window
Coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas.
Gale Virtual Reference Library This link opens in a new window
Access to encyclopedias and specialized reference sources for multidisciplinary research.
Nexis Uni This link opens in a new window
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.