PR 455 Public Relations Strategies & Techniques

Content from CommSearch and Mass Media Articles Index along with other peer-reviewed journals in communication, mass media, and related fields of study.

Provides professionally fact-checked and footnoted reports on the most current and controversial issues of the day.

Information on social issues including articles, topic overviews, statistics, primary documents, links to websites, interactive maps, videos, and streaming audio.

Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.

Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.

Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .

Information on social issues including articles, topic overviews, statistics, primary documents, links to websites, interactive maps, videos, and streaming audio.

Access to the full text journals in Business, Communication, Humanities, Social Sciences, and Science, Technology and Medicine.

The American Psychological Association’s (APA) resource of peer-reviewed articles in psychology, behavioral science and mental health.