Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
This is a good resource for articles on your company.
Example: I need a Porter's Five Forces analysis relevant to Starbucks's industry.
Example: I need a SWOT analysis for Starbucks
Example: I need articles that describe how Starbucks is run.
Example: I need some articles on Starbuck's strategies.
Example: I need articles on Starbucks and their customers.
Example: I want some articles on lawsuits involving Starbucks.
Nation's Restaurant News is a trade magazine aimed at executives in the airlines industry. The articles are written by experts in this industry,.
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
Example: I need an industry report relevant to Starbucks.
Types of information available from LSEG:
Refinitiv is now named LSEG Data & Analytics.
Financial news, financials, global pricing data and analytics, analyst research reports, bank investment reports and forecasts for publicly-traded companies.
This database is only available to Pepperdine students, faculty, and staff for non-commercial, academic research, and requires registration.
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Example: I need a market research report relevant to Starbucks.
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.
Example: I need a SWOT analysis for Starbucks
Example: I need articles about Starbucks and lawsuits.
Market research reports on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models including industry reports and market share data. This database is only available to current Pepperdine students, faculty, and staff. In order to take advantage of all features, users must create an account
Example: I need a report relevant to Starbucks.
Researching private companies is more challenging than publicly-traded companies since they are not required to report information to the Securities & Exchange Commission (SEC). In most cases you will not be able to obtain financials statements such as income statements, balance sheets and cash flow statements for private companies.
One approach that students have used in the past when researching privately-held companies is to locate a similar public company and use their financials as an example or proxy.
Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.
SimplyAnalytics is a mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.. Please note there is a limit of 5 concurrent users - if busy, try later
Access to research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives.
***If you are searching S&P Net Advantage with Google Chrome and receive an error message, try clearing your cache and possibly restarting your browser***
Example: I need an industry report relevant to Starbucks.
Example: I need balance sheet, income statement and cash flow statement data for Starbucks Corporation (NasdaqGS:SBUX).
Example: I need ratio data for Starbucks.
Example: I need SEC Filings for Starbucks
Example: I need the bond rate for Starbucks.
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
Example: I need brand data on Starbucks.
Access to The New York Times (1980 - present), Washington Post (1987 - present), Los Angeles Times (1985 - present), Chicago Tribune, (1985 - present), and Wall Street Journal (1984 - present).
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