COM 240 Introductory Statistics

This book presents various recently developed and traditional statistical techniques, which are increasingly being applied in social science research, addressing both qualitative and quantitative research (a combination of which is essential in social science research).

This book provides a brief, simple overview of statistics to help readers gain a better understanding of how statistics work and how to interpret them correctly. Each chapter describes a different statistical technique, ranging from basic concepts like central tendency and describing distributions to more advanced concepts such as t tests, regression, repeated measures ANOVA, and factor analysis.

Guides readers through the quantitative data analysis process including contextualizing data within a research situation, connecting data to the appropriate statistical tests, and drawing valid conclusions