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InfoGuides | Pepperdine Libraries

BA 474: International Marketing (Bauer): Marketing Databases

This guide will help you with your research.

Companies's Corporate Structures

  • Tesla (public)- India
  • Glossier (private)- China
  • Catch Surf- Brazil
  • In-N-Out (private)- Singapore
  • Skippy Peanut Butter (brand of Hormel Foods which is a Public company)-Italy
  • Alfred Coffee-France
  • Venmo (subsidiary of Paypal which is public)- Japan
  • Ben & Jerry's (Subsidiary of Unilever)- Argentina
  • Ziploc (brand of S.C. Johnson & Son)

Company Profiles, SWOT Analyses and Financial Data

Example: I want a Hoover’s company report for Tesla.

  • Click the button/link for "A Publication"
  • Type tesla into the "Search for something specific box"
  • Type "Hoover's Company Records - In-depth Records" into the "Find Publication" box
  • Click Search

Example: I need revenue estimates for Venmo

  • Click the link button for "A publication"
  • Type Fair Disclosure into the "Find a Publication" box and select "FD(Fair Disclosure)"
  • Type venmo revenues into the search box
  • Click Search
  • Select the record, Q1 2019 PayPal Holdings Inc Earnings Call - Final
  • The revenues will be listed in the discussion, 
  • Caution: Revenues are different than the number of payments processed

Example: I want financials for In-N-Out Burgers  (a private company).

  • Register an account using your Pepperdine email address
  • Type In-N-Out Burgers into the search box at the top.
  • Click the tab for financials
  • You will be able to obtain a sales *estimate*. Privatey-held companies will have substantially less financial data than public-companies

Example: I want financial data on Glossier (a private company)

  • Register an account using your Pepperdine email address
  • Type glossier into the search box at the top.
  • Click the tab for financials
  • You will be able to obtain a sales *estimate*. Privatey-held companies will have substantially less financial data than public-companies

Example: I need financial data on S.C. Johnson & Son (a private company) that owns ZIploc.

  • Register an account using your Pepperdine email address
  • Type S.C. Johnson & Son into the search box at the top.
  • Click the tab for financials
  • You will be able to obtain a sales *estimate*. Privately-held companies will have substantially less financial data than public-companies

Example: I need financial data on Alfred Coffee.

  • Type Alfred into the box and select Alfred Inc.
  • Click the tab for Financials

***I made a request for Catch Surf and PrivCo will provide that profile shortly.***

Example: I need sales and net income data for Venmo.

  • Search for the profile for Paypal Holdings (the parent of Venmo)
  • Click the tab for "Company Financials"
  • Use the pull-down menu to change Balance Sheet and select Income Statement. Click Refresh.

Example: I need sales and net income data for Tesla.

  • Search for the profile for Tesla
  • Click the tab for "Company Financials"
  • Use the pull-down menu to change Balance Sheet and select Income Statement. Click Refresh

Example: I need sales and net income data for Hormel.

  • Search for the profile for Hormel Foods (owns the Skippy peanut butter brand)
  • Click the link for "Business Segments." Skippy peanut butter is a part of the "Grocery" segment.
  • Click the tab for "Company Financials"
  • Use the pull-down menu to change Balance Sheet and select Income Statement. Click Refresh

Example: I need sales and net income data for Ben & Jerry's.

  • Search for the profile for Unilever (owns the Ben & Jerry's brand)
  • Click the link for "Business Segments." The category for "Food & Refreshment" is relevant to Ben & Jerry's
  • Click the tab for "Company Financials"
  • Use the pull-down menu to change Balance Sheet and select Income Statement. Click Refresh

Industry Information

Example: I want statistics on the auto industry in India

  • Type automobile into the box and click search
  • On the left-hand side, go to Countries and Territories and select India
  • Click Refresh Search
  • Click the box on the left for Dossier
  • Select "Automotive Industry in India"

Example: I want statistics on online payments in Japan

  • Type online payments Japan into the search box and click search
  • Click searcb
  • Select the report titled "Digital Payments" which will provide a market size for Japan

Example: I want information on coffee shops in France

  • Type coffee shops France into the search box
  • Click Search

Example: I want data on ice cream consumption in Argentina.

  • Type ice cream Argentina into the search box
  • Click Search

Example: I need information on cosmetics in China.

  • Type cosmetics China into the search box
  • Click search.
  • Click the link for "Dossiers" on the left-hand side for a comprehensive report on the cosmetics market in China.

Example: I need data on Tesla.

  • Type Tesla into the search box
  • Select the dossier report for Tesla

Passport will assist you with the following aspects of your Marketing Plan:

  • Situation/Market Analysis
  • Competitor Analysis (detailed market share)
  • Foreign Entry Potential
  • Distribution

Example: I am looking for industry information relevant to Ziploc.

  • Type homewares United Kingdom into the search box and select "Homewares in the United Kingdom" under the heading for analysis
  • The report will contain a list of leading competitors, size of the industry and forecasts.
  • You can download the PDF of reports

Example: I'm looking for a report on the market for cars in India

  • Access the report "Premium and Luxury Cars in India"

Example: I'm looking for a report on the market for ice cream in Argentina

  • Type ice cream Argentina into the search box and select "Ice Cream and Frozen Desserts in Argentina" under the heading for analysis
  • You can download the PDF of reports

Example: I want a report relevant to Glossier for the Chinese market.

  • Type cosmetics China into the search box and select the report titled "Colour Cosmetics in China" under the heading for analysis.
  • Also, search for the report on "Skin Care in China."

Example: I want a report relevant to Skippy peanut butter in Italy.

  • Type spreads Italy and select the report titled, "Sweet Spreads in Italy" under the heading for analysis

Example: I need a report on fast food in Singapore.

  • Type restaurants Singapore and select the report titled, "Limited-service restaurants in Singapore" under the heading for analysis

Example: I need a report relevant to Alfred Coffee for France.

  • Type cafes France into the search box and select the titled, "Cafes/Bars in France" under the heading for analysis

Example: I need industry information on the sportswear industry in Brazil.

  • The report "Sportswear in Brazil" will be relevant. Please note in the section for "Company Shares" if any of the leading companies sell surf related apparel

Example: I want per capita spending data for sportswear in Australia. 

  • Type sportswear Australia into the search box
  • Under the heading for Statistics, select MARKET SIZES Sportswear in Australia
  • Click the link for Convert Data and select USD (y-o-y ex rates)
  • Click the link for Convert Data again and click the link for Per capita/Households and select "Per Capita"
  • If you need forecasted data, you can change 2019 to 2024 with the pull-down menu and click Apply
  • Click the arrow key pointing down to download the data and select Export Current DataSet

Example: I want per capita spending on ice cream for nearly every country to place Argentina's sales in context.

  • Type ice cream into the search box
  • Under the heading for statistics, select "Ice Cream and Frozen Desserts in all countries"
  • Click the link for Convert Data and select USD (y-o-y ex rates)
  • Click the link for Convert Data again and click the link for Per capita/Households and select "Per Capita"
  • If you need forecasted data, you can change 2019 to 2024 with the pull-down menu and click Apply
  • Click the arrow key pointing down to download the data and select Export Current DataSet

Example: I want information about the business environment in France.

  • Type Brazil business dynamics into the search box and select "Business Dynamics: Brazil"
  • A SWOT analysis at the country level will be available

Example:  I need information on financial cards/payments in Japan.

  • Type payments Japan into the search box and select "Financial Cards and Payments in Japan"

Example: I need demographic information about consumers in Brazil.

  • Type Brazil consumer
  • Select reports like "Consumer Behaviour In Brazil," "Consumer Overview in Brazil," or "Consumer Values in Brazil"

Example: I want information about online payments and Japan

  • Type Japan payments int the box and click search

Market Research Reports

Example: I need industry data for surfboards in Brazil.

  • Pepperdine's databases don't have any industry reports on the surfing industry.
  • There are Market research reports such as this one that offer estimates for the global surfing equipment sales in the sales summary. These reports will frequently list some of the leading companies, but precise market share data won't be available.
  • Please note that Pepperdine *doesn't* have access to the entire report. Also, they are *not* available through interlibrary loan.

Country Information

Example: I need information about the business environment in India for U.S. businesses.

  • Select India with the pull-down menu
  • Really specific information is available such as "Distribution and Sales Channels" or "Import Tariffs"

Example: I need information about the ease of conducting business in France.

  • Select France with the pull-down menu and download the PDF Profile 
  • Issues such as dealing with construction permits, getting electricity and enforcing contracts