BA 474: International Marketing (Bauer)

BA474-01

• In-N-Out (Private) in China
• Sun Bum (Private) in Singapore
• Ring in Brazil (Ring LLC owned by Amazon -Public)
• Alo Yoga (Private) in Australia
• Trader Joe's (Private) in the UK

BA474-02

• Trader Joe's (Private) in Canada
• Chick-fil-A (Private) in Mexico
• Lululemon (Public) in Brazil

Example: I want financial information on Ring which is owned by Amazon

• Type Amazon into the box and select Amazon.com, Inc. (NasdaqGS:AMZN)
• Consult the income statement and click the tab for Ratios to obtain the net income margin % (another term for profit margin). Please note this data will be for Amazon as a whole rather than for Ring.

Example: I need financial information on Lululemon.

• Type lululemon into the box and select Lululemon Athletica Inc. (NasdaqGS:LULU)
• Consult the income statement and click the tab for Ratios to obtain the net income margin % (another term for profit margin)

Example: I need financial data for In-N-Out

• Register an account with your Pepperdine email address
• Search for In-N-Out Burgers, Inc. and click the tab for Financials
• Try this same search for Trader Joe's , Chick-fil-A, Sun Bum and Alo Yoga.

Passport will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis (detailed market share)
• Foreign Entry Potential
• Distribution

Example: I want per capita spending on fast food to place China's sales in context.

• Type limited-service restaurants in all countries into the search box
• Select the option for Market Size
• Click the link for Convert Data and select USD (y-o-y ex rates)
• Click the link for Convert Data again and click the link for Per capita/Households and select "Per Capita"
• If you need forecasted data, you can change 2023 to 2028 with the pull-down menu and click Apply
• Click the arrow key pointing down to download the data and select Export Current DataSet

The following categories will be available in Passport for the above search:

• Sun Care in all countries
• Supermarkets in all countries
• Sportswear in all countries

Example: In need an industry report relevant to sportswear in Australia

• Access the report "Sportswear in Australia"
• Sportswear reports are also available for Singapore and Brazil

Reports relevant to group topics:

• Limited-Service Restaurants in China (or Mexico)
• Supermarkets in United Kingdom (and Canada)
• Sun Care in Singapore

Example: I want information about the business environment in the China

• Type china business dynamics into the search box and select "Business Dynamics: China

Example: I need demographic information about consumers in Brazil.

• Reports like "Consumer Values and Behaviour in Brazil," "Consumer Lifestyles in Brazil,"  or "Megatrends in Brazil" might be relevant.

Example: I need a PEST analysis (political, economic, social and technological) for Singapore.

• Type Singapore pest and select PEST Analysis: Singapore

Example: I need information about the market for security devices in Brazil

• Type ring cameras into the box and click search
• Click the link for Security | World
• Set the region for Brazil

Additional searches for other teams:

• Food Services in China (filter to reports)
• Target audience: Yoga & pilates enthusiasts in Australia (report)
• skincare Singapore (varied statistical charts)
• Supermarket competition in the UK (report)
• Supermarkets and grocery stores in Canada (report)
• Foodservice in Mexico - statistics & facts (report)
• Brazil sportswear (varied statistical reports)

For demographic information and attitudes:

• Insights>Explore Consumer Insights> Enter the Consumer Insights tool>select country>select the survey item

Example: I need an industry report on ancestry/DNA testing.

• The report DNA & DNA Forensic Laboratories in the US might be helpful for industry trends even though it's restricted to the US

Business Source Complete has industry reports that contain Porter's Five Forces Analyses.

• MarketLine Industry Profile: Functional Drinks in United Kingdom.
• MarketLine Industry Profile: Foodservice in South Korea.
• MarketLine Industry Profile: Hotels & Motels in Norway
• MarketLine Industry Profile: Apparel Retail in Brazil
• MarketLine Industry Profile: Foodservice in United Kingdom
• MarketLine Industry Profile: Foodservice in Canada

Example: I need information about the business environment in Greece for U.S. businesses.

• Select Greece with the pull-down menu
• Really specific information is available such as "Distribution and Sales Channels" or "Import Tariffs"

Example: I need information about the ease of conducting business in France.

• Select France with the pull-down menu and download the PDF Profile 
• Issues such as dealing with construction permits, getting electricity and enforcing contracts

Example: I want information about mobile phone and internet access in the Czech Republic

• Type Czech in the box and click search