BA 474: International Marketing (Bauer)

BA474-01

• Blue Bottle (private) (coffee)  in France
• Peloton (public) in Japan
• Summer Fridays (private) (beauty brand) in Brazil
• Sweetgreen (public) restaurant in Mexico
• Trader Joe's (private) in South Korea

BA474-02

• Chick-fil-A (private) in Mexico
• Crumbl Cookies  (private) (retail establishments selling cookies, not cookies for sale in supermarkets) in the UK
• Costco (public) in India
• Peloton (public) in France
• Rad Power Bike (private) in Thailand

Example: I need financial information on Peloton.

• Type peloton into the box and select Peloton Interactive, Inc. (NasdaqGS:PTON)
• Consult the income statement and click the tab for Ratios to obtain the net income margin % (another term for profit margin)
• Try this search for Sweetgreen and Costco

Example: I need financial data for Blue Bottle

• Register an account with your Pepperdine email address
• Search for blue bottle and click the tab for Financials
• Try this same search for Trader Joe's ,Summer Fridays, Chick-fil-A Crumbl Cookies and Rad Power

Passport will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis (detailed market share)
• Foreign Entry Potential
• Distribution

Example: I want per capita spending on fast food to place Mexico's sales in context.

• Type limited-service restaurants in all countries into the search box
• Select the option for Market Size
• Click the link for Convert Data and select USD (y-o-y ex rates)
• Click the link for Convert Data again and click the link for Per capita/Households and select "Per Capita"
• If you need forecasted data, you can change 2023 to 2028 with the pull-down menu and click Apply
• Click the arrow key pointing down to download the data and select Export Current DataSet

The following categories will be available in Passport for the above search:

• Skin Care in all countries
• Supermarkets in all countries
• Limited Service Restaurants in all countries
• Warehouse Clubs in all countries
• Possession of Bicycle in all countries

Example: In need an industry report relevant to coffee in France

• Access the report "Coffee in France"

Reports relevant to group topics:

• Limited-Service Restaurants in Mexico (or United Kingdom)
• Supermarkets in South Korea
• Retail in India
• Skin care in Brazil

Example: I want information about the business environment in the Japan

• Type china business dynamics into the search box and select "Business Dynamics: Japan

Example: I need demographic information about consumers in Thailand.

• Reports like "Consumer Values and Behaviour in Thailand," "Consumer Lifestyles in Thailand,"  or "Megatrends in Thailan" might be relevant.

Example: I need a PEST analysis (political, economic, social and technological) for Singapore.

• Type France pest and select PEST Analysis: France

Example: I need information about the market for electric bicycles in Thailand

• Type electric bicycles into the box and click search
• Go to Publication Type on the left-hand side and select Market Insights
• Select Electric Bicycles | Mobility
• Set the region for Thailand

Example: I need information on the market for exercise equipment in France or Japan

• Type exercise equipment into the box and click search
• Go to Publication Type on the left-hand side and select Market Insights
• Select Exercise Equipment | Consumer (for the world)
• Set the region for France or Japan

For demographic information and attitudes:

Example: I need demographics on electric bike owners in Thailand.

• Type electric bicycles Thailand and click search
• On the right-hand side, go to Content Type and select Consumer Insights.
• The report Electric bike (e-bike) owners in Thailand

The above search will work for exercise equipment in France, coffee in France, skin care Brazil, grocery stores Korea

Example: I need an industry report on ancestry/DNA testing.

• The report DNA & DNA Forensic Laboratories in the US might be helpful for industry trends even though it's restricted to the US

Business Source Complete has industry reports that contain Porter's Five Forces Analyses.

• MarketLine Industry Profile: Functional Drinks in United Kingdom.
• MarketLine Industry Profile: Foodservice in South Korea.
• MarketLine Industry Profile: Hotels & Motels in Norway
• MarketLine Industry Profile: Apparel Retail in Brazil
• MarketLine Industry Profile: Foodservice in United Kingdom
• MarketLine Industry Profile: Foodservice in Canada

Example: I need information about the business environment in Greece for U.S. businesses.

• Select Greece with the pull-down menu
• Really specific information is available such as "Distribution and Sales Channels" or "Import Tariffs"

Example: I need information about the ease of conducting business in France.

• Select France with the pull-down menu and download the PDF Profile 
• Issues such as dealing with construction permits, getting electricity and enforcing contracts

Example: I want information about mobile phone and internet access in the Czech Republic

• Type Czech in the box and click search