BA 474: International Marketing (Bauer)

BA474-01

• 23andMe Public (genetic testing service) in Brazil
• Hu Kitchen Chocolate (owned by Mondelez International-public) in Germany
• Chick-fil-A (private in Spain
• Olipop (private) (soda brand) in Australia
• Raising Cane's Chicken Fingers restaurants (Private) in UK

BA474-02

• Chick-fil-A (private) in India
• Chipotle (public) in China
• Eggo (owned by Kellanova-public) in Japan
• Lululemon (public) in Brazil
• Trader Joe's (private)  in Canada

Example: I want financial information on Eggo which is owned by Kellanova

• Type Kellanova into the box and select Kellanova (NYSE:K)
• Consult the income statement and click the tab for Ratios to obtain the net income margin % (another term for profit margin)

Example: I need financial information on Hu Kitchen Cholocate (owned by by Mondelez International)

• Type Mondelez International into the box and select Mondelez International, Inc. (NasdaqGS:MDLZ) 
• Consult the income statement and click the tab for Ratios to obtain the net income margin % (another term for profit margin)

Example: I need financial information on Chipotle.

• Type Chipotle into the box and select Chipotle Mexican Grill, Inc. (NYSE:CMG)
• Consult the income statement and click the tab for Ratios to obtain the net income margin % (another term for profit margin)

A similar search will work for Lululemon.and 23andme holding co

Example: I need financial data for 23andMe 

• Register an account with your Pepperdine email address
• Search for Raising Cane's Restaurants LLC and click the tab for Financials
• Try this same search for Olipop, Trader Joe's, GoPuff, Trader Joe's  and Chick-fil-A.

Passport will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis (detailed market share)
• Foreign Entry Potential
• Distribution

Example: I want per capita spending on fast food to place Spain's sales in context.

• Type limited service restaurants in all countries into the search box
• Click the link for Convert Data and select USD (y-o-y ex rates)
• Click the link for Convert Data again and click the link for Per capita/Households and select "Per Capita"
• If you need forecasted data, you can change 2022 to 2027 with the pull-down menu and click Apply
• Click the arrow key pointing down to download the data and select Export Current DataSet

The following categories will be available in Passport for the above search:

• chocolate confectionery in all countries
• Supermarkets in all countries
• Soft drinks in all countries ( (Change the data type to "Total Value RSP")
• Sportswear in all countries
• Baked goods in all countries

Example: In need an industry report relevant to Eggo in Japan

• Access the report "Baked goods in Japan"

Reports relevant to group topics:

• Limited-Service Restaurants in Spain, United Kingdom, India or China)
• Sportswear in Brazil
• Supermarkets in Canada
• Soft drinks in Australia
• Chocolate confectionery in Germany

Example: I want information about the business environment in the China

• Type china business dynamics into the search box and select "Business Dynamics: China

Example: I need demographic information about consumers in Brazil.

• Reports like "Consumer Values and Behaviour in Brazil," "Consumer Lifestyles in Brazil,"  or "Megatrends in Brazil" might be relevant.

Example: I need a PEST analysis (political, economic, social and technological) for India.

• Type India pest and select PEST Analysis: India

Example: I need information about the market for genetic testing

• Type genetic testing into the box and click search
• Reports like "Direct-to-consumer (D2C) genetic testing market distribution worldwide in 2020 and forecast for 2031, by distribution" or "Global direct-to-consumer genetic testing market size in 2018 and 2028, by distribution channel" (follow the source link).
• Also, search 23andMe for charts like :Leading DNA companies worldwide between January and March 2022, by number of online impressions"

Additional searches for other teams:

• Supermarkets and grocery stores in Canada
• Food trends in Germany (report)
• Chocolate products in Germany (report) and Target audience: Candy and chocolate lovers in Germany (report)
• Food service in Spain (report)
• Soft Drinks | Consumer (Market Insight)- must choose Australia as the country)
• Food and drink services in India (Report)
• Catering industry in China (Report) and Eating behavior in China (Report)
• Convenience food market in Japan (Report)
• Quick service restaurants in the United Kingdom (UK)
• Snack foods in Japan

Example: I need an industry report on ancestry/DNA testing.

• The report DNA & DNA Forensic Laboratories in the US might be helpful for industry trends even though it's restricted to the US

Business Source Complete has industry reports that contain Porter's Five Forces Analyses.

• MarketLine Industry Profile: Functional Drinks in United Kingdom.
• MarketLine Industry Profile: Foodservice in South Korea.
• MarketLine Industry Profile: Hotels & Motels in Norway
• MarketLine Industry Profile: Apparel Retail in Brazil
• MarketLine Industry Profile: Foodservice in United Kingdom
• MarketLine Industry Profile: Foodservice in Canada

Example: I need information about the business environment in Greece for U.S. businesses.

• Select Greece with the pull-down menu
• Really specific information is available such as "Distribution and Sales Channels" or "Import Tariffs"

Example: I need information about the ease of conducting business in France.

• Select France with the pull-down menu and download the PDF Profile 
• Issues such as dealing with construction permits, getting electricity and enforcing contracts

Example: I want information about mobile phone and internet access in the Czech Republic

• Type Czech in the box and click search