MSCO 371 Communication Graphics

Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.

Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 4,000 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.

Access to content from CommSearch and Mass Media Articles Index along with numerous other journals in communication, mass media, and other closely-related fields of study. CMMC offers cover-to-cover indexing and abstracts for more than 620 journals, and selected coverage of nearly 200 more, for a combined coverage of more than 820 titles.

Provides full text coverage to nearly 9,100 journals, including over 7,900 peer-reviewed titles in the social sciences, humanities, general science, multi-cultural studies, education and more. Full-text coverage dates back to 1985 and is updated daily.

Subject coverage includes film & television theory, preservation & restoration, screenwriting, production, cinematography, technical aspects, and reviews. The database provides cover-to-cover indexing and abstracts for more than 380 publications as well as full text for more than 120 journals and 100 books.