It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Many classes during your time as an PKE student will ask you to do research that is quite different than the kind of research you'll do for MBAK 611. The library has research databases that will help you to:
locate demographic and psychographic marketing data
report on industry and market analysis
generate a SWOT analysis for a company
situate business strategy based on trends and news.
Please refer to the Graziadio InfoGuides page to learn about other library research databases or click the links below for topical guides!