MBAA 651 Understanding Human Behavior, Leading People and Change in Organizations

Many classes during your time as an EMBA student will ask you to do research that is quite different than the kind of research you'll do for MBAA 651.  The library has research databases that will help you to:

• locate demographic and psychographic marketing data
• report on industry and market analysis
• generate a SWOT analysis for a company
• situate business strategy based on trends and news.

Please refer to the Graziadio InfoGuides page to learn about other library research databases or click the links below for topical guides!