By Rodrigo Zamith, UMass Amherst.
Provides a conceptual foundation for understanding the development, logic, and practice of journalism in the United States; and offers guidance to help develop the skills needed engage in impactful journalism.
Articles from major American authors including Mark Twain, Ernest Hemingway, Ambrose Bierce, H.L. Mencken, Theodore Roosevelt, Ray Stannard Baker, Jack London, Stephen Crane, Henry Stanley, Ida Tarbell and Nellie Bly.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.