Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
It's best to start your industry research with industry profiles and market research reports, but articles will provide additional information that will be helpful. In addition, articles are especially crucial if there aren't any industry profiles or market research reports for your industry.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.
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