Guides: Business Industry Guide: Lawn Pest Control (as of Summer 2020): Industry and Market Research

Understanding the Industry and the Landscape of the Target Market

The resource highlighted below is the top pick for industry and market research anticipated for this particular E2B case and is not intended to represent all business databases that provide industry and market reports. For additional resources, please refer to the Graziadio Marketing Classes Library Research Guide.

IBIS World This link opens in a new window
Access to research reports containing key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Charts and graphs download into Excel, and detailed written analysis provides explanations and insights. Our subscription also includes Global Market Research Reports that analyze 75 of the largest industries on a world-wide scale. This database is only available to current Pepperdine students, faculty, and staff.

IBIS World will assist you in better understanding the industry this company is in along with the markets it supplies and is helpful with the following aspects of your research:

Situation/Market Analysis
Competitor Analysis (detailed market share)
Foreign Entry Potential
Distribution

Example: I am looking to understand the pesticides industry.

Type pesticides into the search box and click search. Relevant reports from the results list include:

32532 - Pesticide Manufacturing in the US
C1932-GL - Global Fertilizers & Agricultural Chemicals Manufacturing
56173 - Landscaping Services in the US
56171 - Pest Control in the US

Example: I am looking to understand the issues affecting owners of country clubs and golf courses in the United States

Type golf into the search box and click search. Relevant reports include:

71391 - Golf Courses & Country Clubs in the US
71399 - Golf Driving Ranges & Family Fun Centers in the US