Provides full text for peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Content from CommSearch and Mass Media Articles Index along with other peer-reviewed journals in communication, mass media, and related fields of study.
Market research data for market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Abstract and citation database of peer-reviewed scientific journals, books and conference proceedings covering fields of science, technology, medicine, social sciences, and arts and humanities.
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.
Access to accurate, up-to-date media information including detailed ad rates, dates and contact data plus demographic information, plus Claritas 360 platform.
