Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.
Access to research reports containing key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Charts and graphs download into Excel, and detailed written analysis provides explanations and insights. This database is only available to current Pepperdine students, faculty, and staff.
Statista.com consolidates statistical data on over 80,000 topics from more than 22,500 sources and makes it available on four platforms: German, English, French and Spanish. Pepperdine's subscription includes access to the expert tools and the Global Consumer Survey .
Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 4,000 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Claritas 360 (formerly Nielsen Segmentation & Market Solutions) is an application available within SRDS that allows users to measure consumer demand and evaluate locations and markets. It provides users with information for finding best customers, customer locations, and how best to engage with them. For tips on using Claritas 360, please visit this guide.
For access, click Brand Catalyst at the top of the Simmons interface. Simmons Brand Catalyst is a strategy and predictive segmentation tool built on the Simmons Insights platform. It identifies the unique characteristics that differentiates over 8,000 brands. This resource can help marketers define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies. Create segments (using Simmons’ Smart Search technology) and compare and contrast up to three brand users or other personas, and dive deep into what defines and motivates these consumers
SAGE Research Methods is a research tool that connects you to over 100,000 pages of SAGE research methods books, journals, and reference material with advanced search features. Here, researchers, faculty, and students can explore methods concepts to design research projects, understand particular methods or identify a new method, conduct research, and write up findings.
PsycTESTS is an electronic database providing descriptive summaries, full text, and relevant citations on the development and assessment of tests and measures that can be used in research and teaching. Includes a wide variety of test types: achievement and aptitude tests, intelligence tests, tests of cognitive functioning, occupational tests, personality tests, and more. [NOTE: To search only PsycTESTS, uncheck the box marked APA Books]
As of July 2013, the database contains 14,962 Master Profiles and 11,076 instances of actual tests or test items. Coverage dates: 1910 to present. 54% are from 2000 and later; 74% are from 1990 and later. 72% of test records contain the actual test or test items.
Business Plan Handbook by Gale Editors (Editor)
Publication Date: 2006-09-19
Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook presents 24 sample plans taken from businesses in the manufacturing, retail and service industries -- only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans -- all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.
EBSCOhost offers a variety of proprietary full-text databases and popular databases from leading information providers. The comprehensive databases range from general reference collections to specially designed, subject-specific databases for public, academic, medical, corporate and school libraries.
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including more than 1,100 peer-reviewed titles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily.
A complete one-stop source for information on social issues. Users have access to viewpoint articles, topic overviews, statistics, primary documents, links to websites, interactive maps, videos, streaming audio, and full-text magazine and newspaper articles.
From immigration to stem cells to texting-while-driving, Opposing Viewpoints in Context delivers 13,000+ pro/con views, 1,000+ court case overviews, and thousands more topic overviews, biographies and profiles.
Provides access to the most current and controversial issues of the day. Each single-themed, 12,000-word report is researched and written by a seasoned journalist, professionally fact-checked, and footnoted to facilitate further research. A feature called Hot Topics provides shorter reports on 20 of the most popular subjects.
Provides access to the full text of individual SAGE journals, including issues dating back to 1999. SAGE publishes journals in Business, Communication, Humanities, Social Sciences, and Science, Technology and Medicine and includes leading international peer-reviewed titles, including high-impact research journals published on behalf of over 245 scholarly and professional societies.
Access to nearly 3 million searchable citations, the most comprehensive collection of doctoral dissertations and master's theses in the world. Full text for most dissertations since 1997 with 1.2 million full text dissertations available for download in PDF format. Approximately 70,000 new dissertations and theses are added each year. Coverage from 1743 to the present.