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MSCO 220 Introduction to Integrated Marketing Communication (Dr. Fischbach): Polls

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Library Exercises

Consult the Mintel report "Attitudes toward Charities and Non-profits - US - October 2016." Click "Consumer" and select "Attitudes toward Charities and Non-profits." What % of respondents won't donate to charity they never heard of?
36%: 0 votes (0%)
18%: 0 votes (0%)
71%: 0 votes (0%)
46%: 0 votes (0%)
Total Votes: 0
Go to the Statista database and access the report "Nonprofit organizations - amount of e-mail donations by key areas 2019." What was the average *one-time* donation to hunger/poverty charities?
$97: 0 votes (0%)
$32: 0 votes (0%)
$28: 0 votes (0%)
$153: 0 votes (0%)
Total Votes: 0
Which database is the best resource for scholarly articles on nonprofit topics?
EBSCO: 0 votes (0%)
IBISWorld: 0 votes (0%)
Mintel: 0 votes (0%)
eMarketer: 0 votes (0%)
Total Votes: 0