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InfoGuides | Pepperdine Libraries

BA 497: Business Policy, Strategy & Ethics (Postlethwaite): Industry Research

This guide has the information you need to complete your research paper

Industry Overviews

Example: I need a porters five forces analysis relevant to restaurants.

  • Type marketline into the first box
  • Type United States into the second box
  • Type foodservice and into the third box 
  • Click Search
  • Select the report, "MarketLine Industry Profile: Foodservice in United States"

Example: I want an industry overview relevant to Shake Shack.

  • Type shake shack into the search box and select Shake Shack Inc. (NYSE:SHAK)
  • Click the link for "Industry Surveys" on the left-hand side
  • Click the PDF icon next to the latest report for Restaurants
  • This report will provide a *brief* Porter's Five Forces analysis

This is a great resource for industry analysis and statistics.

Example: I need a report relevant to restaurants.

  • Type restaurants into the search box and click search
  • Reports such as "Fast Food Restaurants in the US," "Chain Restaurants in the US." or "Burger Restaurants" will be relevant

Example: I want an industry report relevant to restaurants

  • Type restaurants us into the search box
  • Reports like Limited-Service Restaurants will be relevant
  • Consumer Foodservice in the US is a broader report that will also be relevant

Example: I want market share data for Shake Shack.

  • Type shake shack into the search box
  • Select the heading Shake Shack Inc in Consumer Foodservice
  • Click the link for View All Results under the heading for Statistics
  • Go to Company Shares and select "View Full Data Set

Example: I want market share data for several limited service restaurants in the USA.

  • Type limited service restaurants usa 
  • Click View All Results under the heading for Statistics
  • Scroll down to Brand shares and click Show More
  • Select Chained Limited-Service Restaurants USA

Example: I want statistical data relevant to restaurants

  • Type fast food into the search box and click search
  • On the left-hand side, click the link for Dossiers for comprehensive statistical reports
  • Filter to the United States for Geography

A good resource for market research reports that will cover target markets and demographics

Example: I want market research reports relevant to Target.

  • On the opening screen you must agree to use the database only for academic purposes
  • Type restaurants into the search box
  • Reports like  "Fast Casual Restaurants - US - 2021", "Quick Service Restaurants - US - March 2021," or "Full-Service Restaurants - US - February 2021" will be relevant

Excellent resource for statistical data on electronic commerce and internet usage.

Example: I need data on social media and online delivery for restaurants

  • Type restaurants into the box and click search