BA 449: Portfolio Management (Goukasian)

Example: I want an industry overview that is relevant to Nike.

• Type Nike, or the ticker symbol (NKE) into the search box a the top
• At the left-hand column at the top of the screen, under the heading "My Links," click the link for "Industry Surveys"
• Click the PDF icon for "Textiles, Apparel & Luxury Goods"

This is a great resource for industry analysis and statistics.

Example: I need a report relevant to General Motors.

• Type general motors into the box and click Search
• You can select reports like "Car & Automobile Manufacturing in the US" or "Global Car & Automobile Manufacturing"

Good source for industry data, market share, company profiles and economic data.

Example: I want reports that are relevant to Apple.

• Type apple inc into the search box at the top and click Go
• Click the links for Company Profiles, Country Reports or Global Reports for more in-depth information

Use Business Premier Source Premier to access Datamonitor industry reports, articles and SWOT analyses. The newer industry reports will be titled MarketLine.

Example: I want a report that discusses Michael Porter's Five Forces and how they relate to the cell phone industry.

• Type mobile phones into the first box
• Type United States into the second box
• Typemarketline into the third box
• Click Search
• The report titled "Mobile Phones Industry: the United States" will have a five forces analysis