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InfoGuides | Pepperdine Libraries

Business & Economics: Industry Research

This guide will introduce business and economics resources available to Pepperdine University students.

Market Research


Statistical Data/Demographics

Industry Profiles


It's best to start your industry research with industry profiles and market research reports, but articles will provide additional information that will be helpful. In addition, articles are especially crucial if there aren't any industry profiles or market research reports for your industry.