Guides: Media Production: Primary Sources

Advertising and Marketing - Historical

John W. Hartman Center for Sales, Advertising, and Marketing History
Access to part of the Rare Book, Manuscript, and Special Collections Library of Duke University, the Hartman Center is one of the nation's preeminent programs for the study of sales, advertising, and marketing.
The Emergence of Advertising in America: 1850 - 1920 (EAA)
Access to over 9,000 images, with database information, relating to the early history of advertising in the United States.

Ad Flip This link opens in a new window
Access to the world's largest archive of classic print and magazine ads. Limited free and open access materials.
Media History Digital Library This link opens in a new window
Access to more than 200,000 pages, this collection features extensive runs of several trade publications, among them The Film Daily (1918–1936), International Photographer (1929–1941), and Moving Picture World.

Online Archive of California

Online Archive of California (OAC) This link opens in a new window
The Online Archive of California (OAC) provides free public access to detailed descriptions of primary resource collections maintained by more than 150 contributing institutions including libraries, special collections, archives, historical societies, and museums throughout California and collections maintained by the 10 University of California (UC) campuses.
Pepperdine University Special Collections and University Archives has contributed a number of collections to the OAC.

Explore Pepperdine Archives

Members of Alpha Gamma, the women's honor organization, pose at the President's Home at Pepperdine College, 1938. They are joined by J. Herman Campbell, Registrar and faculty adviser to the group.

Pepperdine University Archives Collection This link opens in a new window
The University Archives Photograph Collection presents high-resolution digital renditions of the thousands of photographic prints, slides, and negatives that compose the Pepperdine University archival image collection. These images capture the history of Pepperdine University from its founding in 1937 as George Pepperdine College to the present (bulk dates 1940-1990). The photographs include publicity photos, candids, student work, and official university images, and more.