This resource will help you identify nonprofit organizations.
If you are asked by the organization to locate similar nonprofits for benchmarking purposes. This a a useful resource.
You will need to register a free account to conduct effective searches.
The 990 forms will provide detailed financial data on nonprofit organizations.
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Mintel is a good resource for marketing information and demographics.
A useful report is titled "Attitudes toward Nonprofits - US - 2022." This report has demographic information on donors and discuss why people donate to charities.
Another useful Mintel report is "Social Media Trends: Spotlight on Content Creators - US - 2023"
SimplyAnalytics is a mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.. Please note there is a limit of 5 concurrent users - if busy, try later
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
Explore. Discover. Create.
24255 Pacific Coast Highway, Malibu, CA 90263 Phone: 310.506.7273Copyright © 2025 Pepperdine University
