A comprehensive overview of contemporary communication theory.
Provides full text coverage to peer-reviewed titles in the social sciences, humanities, general science, multi-cultural studies, education and more.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Provides background information on topics related to race, ethnicity, diversity and inclusiveness plus a collection of opinion essays offering solutions to issues related to race.
Academic journals, magazines, newspapers, newsletters, booklets, and reports focused on women and gender issues. Some archival material as far back as 1974.
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Abstract and citation database of peer-reviewed scientific journals, books and conference proceedings covering fields of science, technology, medicine, social sciences, and arts and humanities.
Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.
Inter-University Consortium for Political and Social Research collection of social science data. First time users will be asked to create an ICPSR MyData account.
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