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Demographic facts about the nation's largest minority: the 2014 census counted 50 million Hispanics in the United States, or one in six Americans. Chapters examine their attitudes, education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.

Provides an in-depth overview of the demographics of each generation, covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. It includes 2016 attitudes data from the General Social Survey and 2015 time use data from the American Time Use Survey.

Based on data from the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, examines spending patterns by the demographic characteristics of households.

In this one-of-a-kind book, you'll discover: Why the study of demographics is the hidden key to understanding economic growth, asset prices, and capital flows; How to use detailed demographics to forecast future scenarios in economics, socioeconomics, geopolitics, and the environment; The short-, medium-, and long-term effects of consumer and worker behavior; How understanding demographics is key to understanding health, pensions, migration, sustainability and social policies.

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population and highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others.