Guides: Advertising: Course Texts & Journals

Liaison Librarian

marc.vinyard@pepperdine.edu

Contact:

Appointments are available both for in-person and Zoom.

Appointment times don't match your availability? No problem email me and we will find a time that works.

310-506-7436

Subjects: Business (Seaver), Economics (Seaver), History, Marketing

ADV 275 Textbook

Advertising & Promotion: An Integrated Marketing Communications Perspective by George Belch & Michael Belch
Call Number: * available as E-Book in E-Reserves
ISBN: 9781260796452
Publication Date: 2021
12th Edition

Databases & Electronic Resources

Census Bureau Data
U.S. population data for cities by age, income, and ethnicity.

Mintel Reports This link opens in a new window
Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.
Statista This link opens in a new window
Statista.com consolidates statistical data on over 80,000 topics from more than 22,500 sources and makes it available on four platforms: German, English, French and Spanish. Pepperdine's subscription includes access to the expert tools and the Global Consumer Survey .
IBIS World This link opens in a new window
Access to research reports containing key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Charts and graphs download into Excel, and detailed written analysis provides explanations and insights. This database is only available to current Pepperdine students, faculty, and staff.
PrivCo This link opens in a new window
PrivCo.com is a well-known source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies.
Simmons Brand Catalyst (replacing GfK MRI University Reporter) This link opens in a new window
For access, click Brand Catalyst at the top of the Simmons interface. Simmons Brand Catalyst is a strategy and predictive segmentation tool built on the Simmons Insights platform. It identifies the unique characteristics that differentiates over 8,000 brands. This resource can help marketers define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies. Create segments (using Simmons’ Smart Search technology) and compare and contrast up to three brand users or other personas, and dive deep into what defines and motivates these consumers
eMarketer (now Insider Intelligence) This link opens in a new window
Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 4,000 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
SRDS Media Solutions This link opens in a new window
The Nielsen Segmentation & Marketing Solutions is useful for identifying the geographic locations of likely consumers.

The "Consumer Concentration" section (located in the "Create Content" are) will be especially useful to 575 advertising students.
GfK MRI University Reporter
Note: This resource has been replaced by Simmons Brand Catalyst.
Business Source Complete This link opens in a new window
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including more than 1,100 peer-reviewed titles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily.
Nexis Uni (formerly LexisNexis Academic) This link opens in a new window
Provides full-text coverage of approximately 15,000 national and regional newspapers, broadcast transcripts, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations and SEC filings. Access to company profiles, market research and trade journals plus Shepard's Citations® service for all federal and states court cases back to 1789. This database is only available to current Pepperdine students, faculty, and staff. For an overview of how to use Nexis Uni, visit this page.
Los Angeles Times This link opens in a new window
Indexing and full-text access to the Los Angeles Times including extensive coverage of national, international and local news. Covers 1985 to current date.
Reference USA (now: Data Axle reference solutions) This link opens in a new window
An online directory of 24 million+ businesses in the United States and Canada. Users can search by company name, ticker symbol, executive name, geographic location, sales range, type of business and number of employees.
Dissertations & Theses Global (ProQuest) This link opens in a new window
Access to nearly 3 million searchable citations, the most comprehensive collection of doctoral dissertations and master's theses in the world. Full text for most dissertations since 1997 with 1.2 million full text dissertations available for download in PDF format. Approximately 70,000 new dissertations and theses are added each year. Coverage from 1743 to the present.

Comscore
This resource measures audience metrics.

Passport (formerly Global Market Information Database) This link opens in a new window
From Euromonitor International, Passport GMID provides business intelligence on countries, consumers and industries and offers detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020. This database is only available to current Pepperdine students, faculty, and staff.

Advertising Periodicals

Advertising Age (Ad Age)
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.
Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
PR Week
Within Nexis Uni Database
PRWeek epitomizes the modern business publishing brand, spanning online, print, events and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR professionals in the US.
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

eBooks with Demographic Information

Who We Are by New Strategist Press Editors (Editor)
Publication Date: 2016
Who We Are: Hispanics brings you the facts you need about the nation's largest minority'the 2014 census counted 50 million Hispanics in the United States, or one in six Americans. Its 11 chapters examine their attitudes (a new chapter), education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.
Demographics of the U. S. by New Strategist Press Editors (Editor)
Publication Date: 2018
Demographics of the U.S.: Trends and Projections provides a necessary perspective, highlighting the most important trends of the 21st century¿trends everyone should be tracking. Demographics of the U.S. explains the increasingly complex, often confusing, and rapidly changing nation we live in today. It makes sense of our recent past and shines a light on our future. The reference is divided into 11 chapters, organized alphabetically: Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
Best Customers by New Strategist Press Editors (Editor)
Publication Date: 2018
Based on data collected from the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, this report analyzes the demographics of household spending on hundreds of products and services. Identifies which households spend the most on those products and services, and which control the largest share of spending. Also included is a product-by-product analysis of spending trends before and after the Great Recession, and a prediction of future trends.

Advertising

Liaison Librarian

ADV 275 Textbook

Databases & Electronic Resources

Advertising Periodicals

eBooks with Demographic Information

Advertising & Marketing News