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InfoGuides | Pepperdine Libraries

Business: EMBA/PKE: Industry Research

This guide will introduce business resources available to Pepperdine University Executive MBA and Presidents and Key Executive MBA students.

Market Research

Ratios

Statistical Data/Demographics

Industry Profiles

Articles

It's best to start your industry research with industry profiles and market research reports, but articles will provide additional information that will be helpful. In addition, articles are especially crucial if there aren't any industry profiles or market research reports for your industry.