Marketing - Dr. McMahon

Absolute Essentials of Marketing Research by Bonita M. Kolb

The Digital Marketing Handbook

Content Marketing Strategy by Robert Rose

The Psychology of Marketing

Disruptions, Diversity and Ethics in Marketing

Hispanic Marketing by Felipe Korzenny; Sindy Chapa; Betty Ann Korzenny

Marketing to Hispanics by Terry Soto

Strategic Innovative Marketing and Tourism

Scientific Advertising by Claude C. Hopkins