Example: I need background information on the tourism, travel and overall business environment.
Example: I want GDP data for Kenya.
Example: I need industry reports relevant to tourism.
Example: I need a report that is relevant to tourism in Kenya that contains a Porter's Five Forces Analysis.
Example: I need a report relevant to American tourists who might be interested in tours in Kenya.
Example: I want a report on banking in Kenya.
You can search for articles on Kenya (as well as nearby countries like Tanzania and South Africa.
After logging into Business Source Premier, click Choose databases and click the box for Academic Search Complete so both databases can be searched simultaneously. Here are examples of articles on this topic that might be helpful:
Example: I want news articles on Kenyan safaris and tour operators.
Example: I need a sample business plan for a tourism company
Example: I need a list of tour operators in Kenya.
You can create competitive maps of companies by searching for a *public* company and then selecting Relative Valuation (RV). Please note that you will *not* be able to obtain data on private companies.
Also, Bloomberg doesn't have industry level reports on the tour operator industry.
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