BA 497: Business Policy, Strategy, and Ethics

Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.

Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .

Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.