In order to begin targeting your potential customer base, you need to develop a strategy to gather quality data.
You will use a variety of databases to gather background information and then a specific database to pull market segmentation reports.
Scenario: You want to open up a fast-food franchise and need to understand if this is a sound investment and if there is potential to make a profit. You then need to determine who will be your target demographics, figure out their locations, and understand their related behaviors to the industry.
To begin, you should figure out as much background information as you possibly could. This should include scholarly data and peer-reviewed articles on your topic.
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