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EMBA-Professor Dave McMahon.: Home

Introduction

Use this guide to understand how to use the library databases to mine for data related to determining your market target audience. You will use a variety of databases to gather background information needed to run market and profile segmentation reports.

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Subjects: Graziadio (BBA), Graziadio (BSM), Graziadio (DBA), Graziadio (EMBA), Graziadio (MSOD), Graziadio (PKE), Graziadio Graduate Business School, Interlibrary Loan & eReserves, School of Public Policy (SPP)

Last Updated: Dec 8, 2021 10:01 AM
URL: https://infoguides.pepperdine.edu/DaveEMBA
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Subjects: Graziadio Graduate Business School

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