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This guide will help you with your research

Information about Nonprofit Organizations

This resource will help you identify nonprofit organizations.

If you are asked by the organization to locate similar nonprofits for benchmarking purposes. This a a useful resource.

You will need to register a free account to conduct effective searches.

The 990 forms will provide detailed financial data on nonprofit organizations.

Grant Directories

Demographic Information

Mintel is a good resource for marketing information and demographics.

A useful report is titled "Attitudes toward Charities and Non-profits - US - October 2016." This report has demographic information on donors and discuss why people donate to charities.