Guides: NPM301: Financial Data, Statistics, Directories, Demographics & Grants

Information about Nonprofit Organizations

Guidestar

This resource will help you identify nonprofit organizations.

If you are asked by the organization to locate similar nonprofits for benchmarking purposes. This a a useful resource.

You will need to register a free account to conduct effective searches.

The 990 forms will provide detailed financial data on nonprofit organizations.

Statista
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .

990 Finder
By locating the 990 forms you will be able analyze the size of a nonprofit and learn about the organizations funding sources and expenditures.
Sample Nonprofit Business
The Gale Virtual Reference Database has sample business plans from non-profit organizations.
Charity Navigator
This web site provides rankings and scores for nonprofits based on their transparency and accountability.
National Center for Charitable Statistics
Great source for statistical data on charities.

Contains free 990 forms.
ProPublica 990 Explorer

Grant Directories

Grants.gov Advanced Search
Search 26 federal agencies for grants.
The Grantsmanship Center Local Funding Sources
Locate Top grant making foundations, Community foundations, Corporate giving programs by state.
Foundation Directory Online
Searchable directory of grantmakers. You will have to register a free account.
MSU Libraries funding guides
These guides from Michigan State University provide funding sources for specific categories such as Education, Health, Homelessness, etc.
Community Foundation Locator
Community foundations are grantmaking public charities that are dedicated to improving the lives of people in a defined local geographic area.
Grants.gov
infoEd SPIN
Must search on-campus. A good resource for ***research*** grants.
California Department of Education
Annual register of grant support.
This is a print resource that lists grants. It is available in the Payson library reference section.

Demographic Information

Census Bureau
Excellent resource for demographic data.

Mintel
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.

Mintel is a good resource for marketing information and demographics.

A useful report is titled "Attitudes toward Charities and Non-profits - US - October 2016." This report has demographic information on donors and discuss why people donate to charities.

Association of Religion Data Archives
This web site provides statistics on religion by region. Click the link for Religion Reports (InfoGroup). To obtain geographic information that is more precise than the county level, you will have to use the public microdata access codes (PUMA. Visit the PUMA page from the census bureau to match the codes to the geography you need.
Bureau of Labor Statistics
The Bureau of Labor Statistics tracks unemployment by factors such as age, gender, education and race/ethnicity.

Insider Intelligence (formerly eMarketer)
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.

Next Generation of American Giving
This report discusses generational differences in giving to nonprofits. You must register to receive this free report.

DemographicsNow (Gale Business)
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.