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InfoGuides | Pepperdine Libraries

E2B Psychographic & Demographic Market Research: Home

Using market research data to determine demographic, behaviors, and psychographic information for your market target


Use this guide to understand how to use the library databases to mine for data related to determining your market target audience. You will use a variety of databases to gather background information needed to run market and profile segmentation reports.

Drescher Graduate Campus Librarian

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Erik Helton
Drescher Graduate Campus Library
Office 238