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Data Points: Simmons Insight
For business students searching for multiple data points for their research projects or research papers.
Simmons Insights provides survey data from the Simmons National Consumer Study, National Hispanic Consumer Study, and New Media Study. The consumer studies include consumer usage behavior for all major media (more than 450 product categories and over 8,000 brands). The consumer studies include over 700 psychographic measures to understand customer targets across categories such as general attitudes, media, and shopping habits. The New Media Study measures attitudes and use of emerging media technologies. Academic license is restricted to 5 simultaneous users.