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InfoGuides | Pepperdine Libraries

Data Points: Simmons Insight

For business students searching for multiple data points for their research projects or research papers.

Simmons Insight Introduction

undefinedSimmons Insight can be used to find psychographic information for numerous values and variables. 
 

  • You can discover the following:
  • Demographics for a U.S state or city.
  • A selected population income and highest education level.
  • How much time a target audience spends on the internet and what websites they visit.
  • You can develop a cross-tab report where you discover the number of individuals who buy product A that also purchase product B.
  • Much much more!

Simmons Insight Tutorial Video

Please see the video tutorial above to learn how to navigate Simmons Insight.

Please feel free to reach out if you have any questions regarding this database and its navigation.

Sample Simmons Insight Data

Below is a sample quick report data using the following variables:

Base: Males 18-24 in the U.S

Target: Automotive, Most recently Acquired, Domestic, Chevrolet Corvette  

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