InfoGuides: Business Industry Guide: Industrial Testing and Training (as of Summer 2020): Industry and Market Research

Understanding the Industry and the Landscape of the Target Market

The resources highlighted below are the top picks for industry and market research anticipated for this particular E2B case and are not intended to represent all business databases that provide industry and market reports. For additional resources, please refer to the Graziadio Marketing Classes Library Research Guide.

IBIS World

IBIS World

IBIS World will assist you in better understanding the industry this company is in along with the markets it supplies and is helpful with the following aspects of your research:

Situation/Market Analysis
Competitor Analysis (detailed market share)
Foreign Entry Potential
Distribution

Example: I am looking to understand the market for laboratory testing services.

Type 54138 into the search box and click search
- 54138 -- Laboratory Testing Services in the US
Other related reports include:
- OD5540 -- Nondestructive Testing Services in the US
- 54133 -- Engineering Services in the US

ThomsonONE

ThomsonOne Research
ThomsonOne Research provides investment reports from prominent banks such as Credit Suisse and Morgan Stanley. These reports provide in-depth analysis and forecasts for publicly-traded companies. **This database requires Internet Explorer 11 or Microsoft Edge running compatibility mode. Go to the Tools menu (the gear icon), select “Compatibility View settings”, and then add thomsonone.com** This database is only available to current Pepperdine students, faculty, and staff.

Example: I need industry reports on laboratory testing.

Click the link for Screening & Analysis>Research>Advanced Research
Select date range
Type testing laboratories into the search box
Click Search
Click the link for a report that interests you. In the new window that displays, click the box for Select All Reports and click View
When finished, click the Door Exit icon to end your session

A one-minute video available here https://goo.gl/yRBqkS shows industry searching using ThomsonONE.