Mintel will assist you with the following aspects of your research:
Tip: Mintel contains in-depth reports on many different consumer markets. The 2018 Cooking Enthusiasts - US report will contain relevant content towards understanding the consumer market. Below are listed all relevant reports.
To locate the below reports, type in the name of the report (e.g., "better for you food and drink trends")
Tip: IBIS World contains an industry report that provides analysis of an identified group with which this company may want to do business. Type "corporate wellness" in the keyword search box on the home page to review Corporate Wellness Services in the US 2019.
Specialized publications - known as industry or trade publications - help those inside an industry to understand the most recent trends and news impacting sales, growth, and strategy. When you search in the databases below, you will obtain articles from a wide variety of publications for people in the cooking/food industry.
Tip: suggested terms, phrases, and search strings to try
Tip: Generate customized Cross-tab Reports on many different demographic variables and filter by geographic region. These are valuable for understanding target market. Search for demographic data for those who reported:
Need help using Simmons Insight? Check out these tips on creating Cross Tab Reports as well as interpreting Cross Tab Reports by Chad Boeinger at Ohio University as well as his quick video on how to put together a demographic profile.
Tip: Use GfK MRI Mediamark Reporter to view demographic data and media viewer rates for those who reported engaging in cooking for fun in varying degrees of frequency (e.g., once in the past year, once per month, 2+ times a week).
Mediamark Reporter Help:
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