Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
Descriptive summaries, articles and citations on the development and assessment of psychological tests, scales, instruments and measures used in psychology research and teaching.
Business Plan Handbook by Gale Editors (Editor)
Publication Date: 2006-09-19
Collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America, plus a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Abstracts and full text articles from academic journals covering marketing, management, human resources, economics, information management, operations, engineering, production and property, education, health and social care.