Market research data for market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Research reports with key statistics, industry conditions, market characteristics, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
Provides data to measure consumer demand, target segmentation, evaluate locations and assess markets. For tips on using Claritas 360, please visit this guide.
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
Practical tool for access to books, journals, and reference material for help understanding and choosing methods, designing research projects and writing up findings.
Descriptive summaries, full text, and relevant citations on the development and assessment of tests and measures used in research and teaching.
Business Plan Handbook by Gale Editors (Editor)
ISBN: 9780787666828
Publication Date: 2006-09-19
Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook presents 24 sample plans taken from businesses in the manufacturing, retail and service industries -- only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans -- all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.
Provides full text for peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Information on social issues including articles, topic overviews, statistics, primary documents, links to websites, interactive maps, videos, and streaming audio.
Business Plan Handbook by 
