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Research & Instruction Librarian
Mintel Reports This link opens in a new window
Market research data for market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
IBIS World This link opens in a new window
Research reports with key statistics, industry conditions, market characteristics, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
Statista This link opens in a new window
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
International online research data & technology group with over 20 years of consumer data.
Insider Intelligence (formerly eMarketer) This link opens in a new window
Includes daily research articles, analyst & trend reports, and a database of e-business and online marketing statistics.
Claritas 360 (SRDS - formerly Nielsen Segmentation & Market Solutions) This link opens in a new window
Provides data to measure consumer demand, target segmentation, evaluate locations and assess markets. For tips on using Claritas 360, please visit this guide
Simmons Brand Catalyst (replacing GfK MRI University Reporter) This link opens in a new window
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
Sage Research Methods This link opens in a new window
Practical tool for access to books, journals, and reference material for help understanding and choosing methods, designing research projects and writing up findings.
PsycTests This link opens in a new window
Descriptive summaries, full text, and relevant citations on the development and assessment of tests and measures used in research and teaching.
Business Plan Handbook by Gale Editors (Editor)
Publication Date: 2006-09-19
Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook presents 24 sample plans taken from businesses in the manufacturing, retail and service industries -- only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans -- all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.
EBSCOhost databases This link opens in a new window
Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.
Business Source Complete This link opens in a new window
Provides full text for peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Opposing Viewpoints in Context This link opens in a new window
Information on social issues including articles, topic overviews, statistics, primary documents, links to websites, interactive maps, videos, and streaming audio.
CQ Researcher This link opens in a new window
Provides professionally fact-checked and footnoted reports on the most current and controversial issues of the day.
Sage Journals Online This link opens in a new window
Access to the full text journals in Business, Communication, Humanities, Social Sciences, and Science, Technology and Medicine.
Dissertations & Theses Global (ProQuest) This link opens in a new window
Doctoral dissertations and master's theses, from 1743 to the present. Full text for most dissertations since 1997.