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ADV 275 Introduction to Advertising
Required Textbook
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ADV 275 Introduction to Advertising
Required Textbook
ADV 275 Textbook
Finding Articles
Finding Industry, Consumer & Demographic Information
Claritas 360 (SRDS)
DemographicsNow
IBIS World
Nexis Uni
Simmons Insight
Statista
Pricing Advertising
Citing AI & Business Sources
SWOT Reports
Using Databases to get SWOT reports
Research & Instruction Librarian
Kristin Peace
she/her
Contact:
Payson Library
Room 225
kristin.peace@pepperdine.edu
Subjects:
Advertising
,
Communication
,
Journalism
,
Marketing
,
Philosophy
,
Religion
,
Women's & Gender Studies
ADV 275 Textbook
Advertising & Promotion: An Integrated Marketing Communications Perspective
by
George Belch & Michael Belch
Call Number: * Available in E-Reserves
ISBN: 9781260796452
Publication Date: 2021
12th Edition
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Advertising & Promotion: An Integrated Marketing Communications Perspective by 