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Marketing Management--Prof. Griffiths: Home

Examination of sources to evaluate buyer behavior, market research and marketing information from a managerial perspective

E2B Case Project

From Wikipedia: 

"Bespoke  is a British English word that means a clothing item made to a buyer's specification (personalised or tailored). . . The distinguishing points of bespoke tailoring are the buyer's total control over the fabric used, the features and fit, and the way the garment should be made. More generally, 'bespoke' describes a high degree of 'customisation', and involvement of the end-user, in the production of the goods."

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