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BA 494 International Management (Buenos Aires): Industry Research

Industry Overviews

This is a great resource for industry analysis and statistics.

Example: I need a report relevant to YUM! Brands.

  • Type restaurants into the box and click Search
  • Select the Global report on fast food restaurants

Web-based access to S&P Industry Surveys.

Example: I want an industry overview that is relevant to Nike.

  • Click Industries at the top of the screen
  • Select Apparel & Footwear: Retailers & Brands from the list of industries

Good source for industry data, market share, company profiles and economic data.

Example: I want information on Zara's global market share.

  • Type zara apparel into the search box on the upper-right hand corner and click Go
  • On the left-hand side, click the link for Brand Shares
  • Scroll past the headings for packaged food and pasta until you reach apparel

Example: I want more information on Zara's growth in international markets.

  • Type zara apparel into the search box on the upper-right hand corner and click Go
  • Click the plus sign for Filter Analysis
  • On the left-hand side go to Geography and click the box for world
  • Reports such as Inditex , Industria de Diseño Textil SA in Retailing (World) will be helpful

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Nike.

  • On the opening screen you must agree to use the database only for academic purposes
  • Type nike into the search box and click Search
  • Click the circle for Reports on the left-hand column
  • The reports are divided into sections