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InfoGuides | Pepperdine Libraries

BA 494 International Management (Buenos Aires): Company Research

Company Profiles & Articles

Good source for Hoover’s company reports and articles

Example: I want a Hoover’s company report for Nike.

  • Click the link for Search by Content Type and select Company Profiles
  • Type nike into the box
  • Click Advanced Options
  • Click the box for Hoover's Company and Industry Reports and click Apply
  • Click Search
  • Select the record titled "Nike, Inc., Hoover's Company Records - In-depth Records"

Good source for articles. It's coverage of international publications is especially strong.

Example: I need articles about Zara's strategies.

  • Select Search at the top of the screen and select Search Builder
  • Type zara and strateg$ into the search box (strateg$ provides results for strategy, strategies, strategy, etc.)
  • Select previous Year for the date
  • Scroll down to More Options and click the link
  • Click the box for Exclude Recurring pricing and market data
  • Click Run Search
  • Use the pull-down menu top sort articles by relevance instead of by date
  • You can also scroll down to the Region box to limit articles to specific regions

Use Business Premier Source Premier to access MarketLine (formerly Datamonitor) industry reports, and articles.

Example #1: I need articles about consumers’ perceptions of Zara.

  • Type zara the first box
  • Type consumers or customers into the second box
  • Click Search

Example #2: I want articles on Nike's strategies.

  • Type nike into the first box
  • Type strateg* into the second box (the asterisk gives variations such as strategic, strategies, strategy, etc.)
  • Click Search

Subsidiaries, Joint Ventures and Licensing Agreements

This database will provide articles on joint ventures and licensing agreements

Example: I am looking for Yum Brand's joint ventures in China.

  • Click Search at the top of the screen and select Search Builder
  • Type china and general electric into the Free text box (the word "And" is a search command)
  • Select the date range you need with the pull-down menu
  • Scroll down and click the link for Company
  • Type yum brands into the Find a Company box and hit enter
  • Click yum brands to select the term
  • Scroll down and click the link for Subject
  • Type joint venture into the Find a Subject box and hit enter
  • Click the link for Joint Venture to select the term
  • You can also search for Licensing as well
  • Click Run Search

Company Financial Information

Contains balance sheet, cash flow statement, income statement and ratio data for the past 15 years.

Example: I need income statement, balance sheet and cash flow data for Zara.

  • Type in inditex (the parent company of Zara) into the box
  • Click Go
  • Select Industria De Diseno Textil (Inditex) SA
  • Click Company Financials
  • Use the pull-down menu to select the type of financial data (Balance Sheet, Income Statement or Cash Flow)
  • Use the pull-down menu to select the number of years of financial data (3, 5, 7, 10 or 15)
  • Use the pull-down menu to convert Euros to US Dollars
  • Click Refresh
  • Select the Years you need with the pull-down menu
  • Click Refresh
  • Go to the Company Details section and then select Reports to locate an annual report

**PLEASE USE INTERNET EXPLORER FOR THIS DATABASE** and be sure to turn off pop-off blockers.

This is a great resource for investment reports that analyze your company's financial performance and provide forecasts.

Example: I need investment reports for Nike.

  • Click the link for Research on the left-hand column
  • Click the link for Advanced Research
  • Type nike into the search box
  • Select Nike Inc
  • Type 10 in the Show Page(s) box
  • Click Search
  • Click the link for a report that interests you
  • In the new window that displays, click the box for Select All Reports and click View