ECNM 477 Macroceconomics (Jasso): Company Data, Industry Overviews & Articles

The best starting point for financial data. Contains balance sheet and income statements data for the past 15 years. Good source for long-term debt, joint ventures and ratios.

Example: I need income statement, balance sheet and cash flow data for Boeing for the past 15 years.

Type either Boeing, or the ticker symbol (ba) into the search box
Click Go
Click the link for Boeing Co
Click Company Financials
Use the pull-down menu to select the type of financial data (Balance Sheet, Income Statement or Cash Flow)
Change the Scale to Billions
Select US Dollars for the currency-very important step if you are researching a foreign firm
Use the pull-down menu to select the number of years of financial data (3, 5, 7, 10 or 15)
Click Refresh
Data can be downloaded to Excel

Click on the tab for Report Builder if you want to create a custom report.

Statista.com consolidates statistical data on over 80,000 topics from more than 22,500 sources and provides hundreds of industry reports and dossiers, market forecasts and infographics. Pepperdine's subscription includes access to the expert tools and the Global Consumer Survey.

Access to research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives.

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Whole Foods Market or Netflix.

On the opening screen you must agree to use the database only for academic purposes
You must create a profile to use the database (include your Pepperdine email address, name and password)
Type either netflix into the search box in the upper-right hand corner and click Go
Click the circle for Reports on the left-hand column
Click the link for relevant reports
The reports are divided into sections

Example #1: I need a SWOT analysis for Yum Brands.

Click the link for Search by Content Type and select Company Profiles
Type yum brands swot globaldata into the search box (globaldata refers to the company that publishes the SWOT analyses)
Click Search
Select the report titled: Novartis AG, GlobalData - SWOT Analysis

Example: I need a Stock Report for Target.

Click the link for Companies at the top of the screen
Type target into the company name box and click the Go arrow
Click the link for Target Corp
Click the link on the left for Stock Reports

Contains the full-text of many business journals including the Harvard Business Review.

You can limit results by date and whether the source is scholarly.