Guides: Media Production: Primary Sources

Historical Advertising and Marketing Resources

John W. Hartman Center for Sales, Advertising, and Marketing History
Part of the Rare Book, Manuscript, and Special Collections Library of Duke University, the Hartman Center is one of the nation's preeminent programs for the study of sales, advertising, and marketing. The Hartman Center's collection includes physical archives and digitized collections.
The Emergence of Advertising in America: 1850 - 1920 (EAA)
Image database relating to the early history of advertising in the United States.

Media History Digital Library
Features historical trade publications from film, broadcast TV and radio, among them The Film Daily (1918–1936), International Photographer (1929–1941), and Moving Picture World.

Pepperdine University Archives Photograph Collection
High-resolution digital renditions of thousands of photographic prints, slides, and negatives, capturing the history of Pepperdine University from its 1937 founding to the present.

Online Archive of California (OAC) This link opens in a new window
Descriptions of primary resource collections maintained by libraries, special collections, archives, historical societies, and museums throughout California and the University of California (UC) campuses.
Pepperdine University Special Collections and University Archives has contributed a number of collections to the OAC.