This resource will help you identify nonprofit organizations.
If you are asked by the organization to locate similar nonprofits for benchmarking purposes. This a a useful resource.
You will need to register a free account to conduct effective searches.
The 990 forms will provide detailed financial data on nonprofit organizations.
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Mintel is a good resource for marketing information and demographics.
A useful report is titled "Attitudes toward Nonprofits - US - 2022." This report has demographic information on donors and discuss why people donate to charities.
Another useful Mintel report is "Social Media Trends: Spotlight on Content Creators - US - 2023"
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.
Explore. Discover. Create.
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