A comprehensive overview of contemporary communication theory. Entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts.
Provides authoritative and up-to-date scholarship, spanning the breadth of communication studies, including coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas. Topics range from extended explorations of major topics to short definitions of key terms and include subjects, people, periods, places, and key topics.
Access to content from CommSearch and Mass Media Articles Index along with numerous other journals in communication, mass media, and other closely-related fields of study. CMMC offers cover-to-cover indexing and abstracts for more than 620 journals, and selected coverage of nearly 200 more, for a combined coverage of more than 820 titles.
Provides access to the full text of individual SAGE journals, including issues dating back to 1999. SAGE publishes journals in Business, Communication, Humanities, Social Sciences, and Science, Technology and Medicine and includes leading international peer-reviewed titles, including high-impact research journals published on behalf of over 245 scholarly and professional societies.
Access to article abstracts, books, bibliographic records, and other sources of relevance to researchers, scholars, and students interested in fields related to human communication studies (mass communication, human interaction, rhetoric, health communication, communication and new media, journalism, communication history, etc.). ComAbstracts is expanded and updated throughout the year.
Access to nearly 3 million searchable citations, the most comprehensive collection of doctoral dissertations and master's theses in the world. Dissertations from 1980 forward include 350-word abstracts and Master's theses from 1988 forward include 150-word abstracts. Full text for most dissertations since 1997 with 1.2 million full text dissertations available for download in PDF format. Approximately 70,000 new dissertations and theses are added each year. Coverage from 1743 to the present.
Provides full text of articles from over 350 journals as far back as 1996, in addition to indexing of more than 770 periodicals dating back to 1983. Content includes in-depth coverage of special education and more than 100,000 controlled and cross-referenced names of educational tests. Subject coverage includes adult education, multicultural/ethnic education, teaching methods and much more.
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier includes full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily
Provides full text coverage to nearly 9,100 journals, including over 7,900 peer-reviewed titles in the social sciences, humanities, general science, multi-cultural studies, education and more. Full-text coverage dates back to 1985 and is updated daily.
Provides full-text coverage of approximately 15,000 national and regional newspapers, broadcast transcripts, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations and SEC filings such as 10-K's and 10-Q's. It provides access to company profiles, industry and market research information and trade journals. This product also provides access to the renowned Shepard's Citations® service for all federal and states court cases back to 1789. This database is only available to current Pepperdine students, faculty, and staff. For an overview of how to use Nexis Uni, visit this page.
Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 4,000 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Users have access to approx. 800+ unique reports with 220 new reports created each year. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.
(REGISTRATION CODE AND ACCOUNT REQUIRED) Accounts expire twice a year on 7/31 and 12/31. You may need to re-register. Provides access to GfK MRI’s Survey of the American Consumer for academic use and allows users to tap into several market segmentation reports. Users will need to create an account using their pepperdine.edu e-mail address, and registration code obtained by Pepperdine librarian. This database is only available to current Pepperdine students, faculty, and staff.
Access to accurate, up-to-date media information including detailed ad rates, dates and contact data plus demographic information; catalogs more than 100,000 U.S. and international media properties. *** Claritas 360 has replaced the Nielsen Segmentation & Market Solutions module.***