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Business Industry Guide: Vitamins and Health Supplements (as of Spring 2018): Company, Industry, and Market Demographic Research

Researching the vitamins and health supplements market? Use the resources in this guide!

Market & Industry Information

IBIS World will assist you with the following aspects of your research:

  • Situation/Market Analysis
  • Competitor Analysis (detailed market share)
  • Foreign Entry Potential
  • Distribution

Example: I am looking for different distribution avenues for the health supplement industry in the United States.

  • Type vitamins into the search box and click search
  • Look at Industry Reports - US and click on <more> to see all of the related reports listed below:
    • Online Vitamin & Supplement Sales
    • Health Stores in the US
    • Vitamin & Supplement Manufacturing in the US
    • Health Food & Supplement Franchises in the US
    • Direct Selling Companies in the US
    • Alternative Healthcare Providers in the US
    • Nutritionist & Dieticians in the US

Example: I want to understand more about the market for mobile apps

  • Type health app into the search box and click search
  • Look at Industry Reports - US and locate the related reports listed below:
    • Smartphone App Developers
    • Weight Loss Services in the US

Passport will assist you with the following aspects of your research:

  • Situation/Market Analysis
  • Competitor Analysis (detailed market share)
  • Foreign Entry Potential
  • Distribution Analysis

Because Passport is good for other aspects of your research, you'll notice it is listed under the Consumer section of this research guide as well.

Example: I am looking for distribution channels for dietary supplements in the United States.

  • Type vitamins and dietary supplements into the search box and click search
  • locate "Vitamins and Dietary Supplements (VDS): Trends and Prospects in 2017" in the Analysis column results list
  • Includes comparison chart for Channel Trends comparing 2011 with 2016 and presenting key points related to non-store retailing, direct selling, retailers, and specialty-health food stores
  • Note: this report also includes consumer growth, customization, global trends and regional (U.S.) trends, and innovation trends
  • Tip: other related analyst opinion pieces (e.g., Connected consumers and the disruption of the vitamin and dietary supplements (VDS) world), data (e.g. company shares), and statistics (e.g., pricing) related to the vitamins market are available as well

Concept Development Research

Business Source Premier has many academic, scholarly, and trade publications that can help you understand and situate the current findings on mental health tracking and mobile apps.

Tip: Search BOTH Business Source Premier and PsychINFO 

Example: I need articles on adoption of mobile health apps

  • Type mobile into the first box
  • Type health or wellness into the second box

Example: I need articles on adoption of the effectiveness of behavior health apps

  • Type mobile or app into the first box
  • Type mental or behavioral health into the second box

Understanding the Consumer

eMarketer contains many key data points related to consumer behavior and the health care app market.

Example: I need data related to consumer usage of health apps

  • From the eMarketer home page, type in Mobile Health  
  • Click Go
    • Mobile Health Apps Downloads Worldwide, 2013-2017 (billions and % change)
    • Types of Mobile Health Apps that US Mobile Internet Users Have on Their Smartphone/Tablet, by Age, June 2017 (% of respondents in each group)
    • Top 10 US Mobile Health & Fitness Apps, Ranked by Unique Users, Oct 2016

Mintel will assist you with the following aspects of your research:

  • Consumer Segmentation & Targeting
  • Demographics & Psychographics
  • Distribution
  • Pricing

Example: I want to find information about who consumes vitamins and supplements

  • Type vitamins into the search box and click search
  • Just below the search box, look for the following report:
  • Vitamins, Minerals, and Supplements - September 2017

Example: I want to find consumer perceptions of healthy self-care

  • Type  Managing Your Health into the search box and click search
    • Locate the report with this title 
  • Type Healthy Lifestyles into the search box and click search
    • Locate the report with this title

Examples: I need to find out how consumers learn about new mobile apps

  • Type mobile apps into the search box and click search
  • Just below the search box, look for the following report:
  • Mobile Apps - US October 2016

While helpful for finding Industry/Market research, Passport is also a good source of information for understanding the digital health consumer. 

Example: I want to know how digital consumers are purchasing vitamins and supplements

  • Type consumer health into the search box in the upper right corner of the Passport home page
  • Locate the following report Briefing: Opportunities to Capture the New Digital Health Consumer (December 2017)

Simmons Insight can provide you with sampling demographic data on the usage of cell phone apps among those who believe in the health benefits associated with vitamins.

Need help using Simmons Insight? Check out these tips on creating Cross Tab Reports as well as interpreting Cross Tab Reports by Chad Boeinger at Ohio University as well as his quick video on how to put together a demographic profile.